SKILLS AND ATTRIBUTES
Professional skills
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Executive-level marketing with a specialisation in digital marketing, digital communications and community engagement
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Strategy development, planning, goal setting and KPI development
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Lead tracking, customer journey mapping
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Development and roll-out of automated messaging triggered by changes in the journey stage
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Utilises data-driven insights to develop, create, and activate campaign strategies.
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Campaign and communications planning
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Data analysis and reporting
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Experienced in creating campaign assets across various mediums, including video, audio, and imagery for digital, print, and outdoor applications
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Proficient in content creation and optimisation, ensuring alignment across online and offline channels.
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Skilled in budget management, overseeing large-scale budgets
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Proficient in PR and media management.
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A strong understanding of content marketing principles.
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Experience in running large-scale and culturally significant events.
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Proficient in design principles and design software, specifically Adobe Creative Suite.
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Knowledgeable in working with large-scale, broad-reach digital solutions.
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Skilled in CRM management, EDM development and automation, social media content planning, analytics, and community engagement.
Personal attributes
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Management style: positive, professional, collaborative and approachable
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Professional, diligent, conscientious, persistent
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Collaborative team player
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Friendly, approachable, outgoing
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Creative thinker, resourceful, innovative
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Flexible and adaptive
Other skills
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Adobe Creative Suite (Photoshop, InDesign etc)
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CRM experience - Dynamics 365, Zoho, Hubspot, Aptify, bespoke CRM software
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CMS management - Wordpress, Sharepoint, Kentico, Embraco, Hubspot, Joomla, HTML and CSS
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EDM platform management - Zoho Campaigns, ClickDimensions, Vision 6, Mail Chimp
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Analytics – CRM, Google Analytics, social analytics and EDM analytics
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Web tools – GTM, Adwords, search tools and SEO optimisation
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Microsoft 365