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SKILLS AND ATTRIBUTES

Professional skills

 

  • Executive-level marketing with a specialisation in digital marketing, digital communications and community engagement

  • Strategy development, planning, goal setting and KPI development

  • Lead tracking, customer journey mapping

  • Development and roll-out of automated messaging triggered by changes in the journey stage

  • Utilises data-driven insights to develop, create, and activate campaign strategies.

  • Campaign and communications planning

  • Data analysis and reporting

  • Experienced in creating campaign assets across various mediums, including video, audio, and imagery for digital, print, and outdoor applications

  • Proficient in content creation and optimisation, ensuring alignment across online and offline    channels.

  • Skilled in budget management, overseeing large-scale budgets

  • Proficient in PR and media management.

  • A strong understanding of content marketing principles.

  • Experience in running large-scale and culturally significant events.

  • Proficient in design principles and design software, specifically Adobe Creative Suite.

  • Knowledgeable in working with large-scale, broad-reach digital solutions.

  • Skilled in CRM management, EDM development and automation, social media content planning, analytics, and community engagement.

 

Personal attributes

 

  • Management style: positive, professional, collaborative and approachable

  • Professional, diligent, conscientious, persistent

  • Collaborative team player

  • Friendly, approachable, outgoing

  • Creative thinker, resourceful, innovative

  • Flexible and adaptive

 

 

 

Other skills

 

  • Adobe Creative Suite (Photoshop, InDesign etc)

  • CRM experience - Dynamics 365, Zoho, Hubspot, Aptify, bespoke CRM software

  • CMS management - Wordpress, Sharepoint, Kentico, Embraco, Hubspot, Joomla, HTML and CSS

  • EDM platform management - Zoho Campaigns, ClickDimensions, Vision 6, Mail Chimp

  • Analytics – CRM, Google Analytics, social analytics and EDM analytics

  • Web tools – GTM, Adwords, search tools and SEO optimisation

  • Microsoft 365

© 2024 by Alison Hunt

m: 0458 455 894

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