COMMUNICATION

BRAND
STORYTELLING
  • Experience working with strong legacy brands with deep emotional narrative

  • Creation of memorable and emotionally engaging brand content to support brand value and USP

  • Experience working with video, photography, multimedia and written content to provide multiplatform storytelling opportunities

  • Message consistency across all platforms

MESSAGING
COMMUNICATION
CHANNELS
  • Development and implementation of communication strategies and key messaging to facilitate maximum impact and engagement

  • Experience developing multimedia communication assets for effective message delivery

  • Experience working with video, audio, imagery, GIFS and animation, text and design pieces to facilitate effective and engaging communication

  • Experience working with internal and external stakeholders to refine communication devices

  • Experience working with internal and external design resources

  • Management of online and offline channels

  • TVC, radio, print including paid placement, CSA and editorial

  • Outdoor static and digital billboards

  • Experience working with high circulation community and membership magazines

  • High-level knowledge of digital environments and digital marketing and communication principles including website creation and management, social media and EDM communications

  • Key message development and roll out

  • Crisis and issues planning and managementt

  • Media management

  • PR agency management

PR AND MEDIA MANAGEMENT
  • Experience planning and running high profile events

  • Trade shows and exhibitions

  • Conferences

  • Large-scale public events - Remembrance Day, street fundraising events, parkland events

EVENT MANAGEMENT
STAKEHOLDER MANAGEMENT
  • Internal stakeholders

    • Design, T and I, finance, legal, Board and ExCo engagement, Franchisees

  • External agencies

    • PR, media, creative and digital

  • Government

    • Premiers Department, Queensland Police Service, Department of Defence, Veterans Affairs

  • External partners

    • Medical research partners, professional associations and bodies, event venues

DESIGN AND VISUAL COMMUNICATION
  • Skilled visual communicator with an eye for styling and detail in design

  • Art direction

  • Experience planning and directing video and photo shoots

  • Experience curating and styling social media feeds

  • Experience working with graphic design teams and creative agencies

  • Understanding of design principles

  • Intermediate Adobe Creative Suite skills

  • Photo editing skills

© 2019 by Alison Hunt

m: 0458 455 894