INSIGHTS

MEASUREMENT
  • Google Analytics

  • Google Tag Manager - Event tracking

  • Google Search Console

  • SEO research and measurement

  • Social media analytics

  • EDM campaign tracking

  • Offline campaign measurement

  • Media monitoring

  • Brand sentiment monitoring

  • Campaign goals

  • Event analysis

ANALYSIS
  • Weekly, monthly, quarterly and annual reporting 

  • Reporting to departmental heads, Ex Co and Board level 

REPORTING
  • Ongoing improvement

  • Regular campaign assessment cycles

IMPROVEMENT

© 2019 by Alison Hunt

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