DIGITAL

WEB BASED PLATFORMS
  • Website CMS and content management

  • Media and content optimisation

  • User funnels

  • Event tracking

  • Page speed optimisation

  • Analytics

  • SEO - Keyword research

  • Bounce rate management

  • Intermediate HTML and CSS

  • Experience running consumer insight sessions

  • Ability to converge business, function and consumer requirements

  • Knowledge of UX and UI principles

  • Design element creation

  • Extensive experience working with development teams

  • Requirment briefing

  • User testing

 

 

EMAIL and OUTBOUND MARKETING
SOCIAL MEDIA
  • Content planning

  • A/B testing

  • Subject line and send time testing

  • User funnels

  • Knowledge of automation processes

  • Email analytics: Open and click-through rates, bounce rates, goal event conversions

  • CRM contact management

  • Knowledge of email platforms

  • SMS marketing

 

 

  • Social media strategy delivering effective and measurable outcomes

  • Alignment of social media content to the overall marketing and communiations message

  • Work with designers and videographers on the creation of engaging social media content

  • Content management

  • Advanced Facebook for Business and Power Editor knowledge

  • Post targeting, custom audiences, audience creation, retargeting

  • Large scale social community management including management of social moderation team

 

 

SEM and PPC
  • Search ad copywriting

  • Adwords management

  • Budget management

  • Campaign optimisation

  • Display

  • True View

  • Retargeting

  • Affiliate marketing

 

 

  • Content planning

  • Content writing and creation

  • SEO and keyword planning​

  • Media optimisation

  • Funnel incorporation

 

 

BLOG MANAGEMENT

© 2019 by Alison Hunt

m: 0458 455 894