Marketing and Communications Manager

National Seniors Australia

October 2018 to Current


  • Multi-brand and campaign management 

    • National Seniors Australia - Advocacy, research, donations, membership

    • National Seniors Insurance

    • National Seniors Travel

    • Over 50s Insurance

  • Marketing strategy and planning

  • Product campaign management

  • Content planning and development for digital and offline channels – written, video, audio, imagery

  • Channel management and media buying –  EDM, website, social media, print, radio, search, PPC

  • PR and media management

  • Membership communications 

  • Redesign of the membership magazine

  • Oversee development of digital member magazine offering

  • Member benefit partner activity management

  • Team management

  • Budget management

  • Analytics and reporting

  • External stakeholder management – Web, digital, creative, strategy, mail house, magazine publisher and printer, media buyer

  • Internal stakeholder management – National Seniors Insurance, National Seniors Travel, advocacy and research teams



Digital Communications Officer (A06)

Department of Housing 

Contract - August 2018 to October 2018

  • Statewide consultation - Open Doors to Renting Reform

  • Establish a consultation website in line with department digital guidelines

  • Plan consultation social media strategy and content

  • Work with internal teams to develop campaign messaging and imagery

  • Develop an online survey and consultation snap polls

  • Consultation analytics and reporting



Digital Marketing Manager

LDK Healthcare

Contract - May 2018 to August 2018


  • Work with National Marketing Manager to establish brand foundations - including brand guidelines, the organisational tone of voice, brand collateral and key messaging;

  • Work with National Marketing Manager to run a series of consumer insights sessions;

  • Establish CRM platform;

  • Establish social media channels;

  • Work with agency to develop the interim website;

  • Work with agency to develop a variety of sales and marketing collateral

  • Establish a series of ongoing seminar events. 



Marketing and Communications Manager

RSL Queensland

Contract - March 2017 to March 2018

  • Team management

    • Brand and campaign management – TVC, radio, print, digital

    • Content planning and development for digital and offline channels – written, video, audio, imagery

    • Digital platform management – website, social, search and PPC, EDM

    • PR and media management

    • Large scale fundraising

    • Membership communications including a bi-monthly membership magazine – distribution of 45,000

    • Event management - large scale, high profile events

  • Budget management

  • Stakeholder management

    • Premiers and other Government departments

    • External providers – PR, creative, strategy

    • Internal providers – RSL Queensland Board and Executive team, Veteran Services, RSL State Branches and RSL National

    • Defence, Department of Veterans’ Affairs and other strategic partners

Digital Technology and Social Media Specialist

RSL Queensland

Contract - June 2016 to March 2017

  • Optimisation of digital platforms

  • Analysis of digital marketing initiatives

  • Digital content management and website administration

  • Digital campaign management

  • SEO management

  • SEM campaign and budget management

  • Performance media campaigns and budget management

  • Email marketing

  • Website analytics (Google Analytics, Google Tag Manager, Google Search Console)

  • Digital performance reporting

  • Guide marketing team of the optimisation of social media content

  • Paid social and other performance campaigns

Content Manager 

Domino's Pizza Enterprises - Pizza Mogul

May 2014 to June 2016


  • Digital content management

  • Social media content planning, creation and execution

  • SEM campaign and budget management

  • Email marketing and SMS marketing campaigns

  • Website, social media and EDM campaign analytics

  • Digital asset creation - assist with product and influencer photoshoots, video asset creation, graphic design

  • Digital budget management

  • Assist Brand Manager with marketing calendar planning and execution

  • Assist team with offline marketing - TVC, instore and convention events, print collateral creation

  • Product development

  • Team management - 24/7 team based in Manilla - Social moderation and community management team

  • Team training

Social Media Community Manager

Domino's Pizza Enterprises

January 2013 to May 2014


  • Social media moderation and community management

  • Social media content creation and scheduling

  • Social media sentiment reporting

  • Working across multiple brands including Domino's Australia, Domino's New Zealand and Don Meij

  • Creation of team training manuals and documentation

  • Team training


Scotts Glass Industries

2003 to 2008


  • Business planning, budgeting, marketing, website management, team management, contract tendering, stock control and management, logistics 

  • Business to business sales

  • Stock import and wholesale to trade

Account Executive - Corporate and Business Banking

St George Bank

2000 to 2002


  • Commercial lending > $10 Million

  • Business to business account management

Account Executive - Corporate and Business Banking – Small Business

St George Bank

1999 to 2000


  • Commercial lending < $1Million

  • Business to business account management

Business Banking Sales

St George Bank

1997 to 1999


  • Commercial and business product sales and referrals

  • Business loans, equipment finance and leasing, transaction and trust accounts

© 2019 by Alison Hunt

m: 0458 455 894